Please use this identifier to cite or link to this item:

Title: Designing menus to shape consumers’ perception of traditional gastronomy: does it work for the Portuguese Alentejo cuisine?
Authors: Guedes, David
Silva, Vlademir
Lucas, Raquel
Tavares, Sofia
Infante, Paulo
Simões, Carla
Pinheiro, Cristina Conceição
Capela e Silva, Fernando
Lamy, Elsa
Keywords: consumer perception
traditional gastronomy
food description
Issue Date: 28-Nov-2019
Abstract: ABSTRACT: Restaurant menus have been shown to be important communicating and selling tools. In this online experimental study, we focused on the role of descriptive menus in influencing food choice and shaping customers’ perception of a traditional restaurant. Participants were randomly assigned to one of two menu conditions. In the intervention menu, five traditional dishes from the region of Alentejo (Portugal) were described using sensory (e.g., “fresh”) and authenticity (e.g., “genuine”) labels, while in the control condition, the dish name and its ingredients were presented with no further description. No significant differences were found regarding hedonic expectations, choice intention or willingness-to-pay for any of the individual dishes. However, participants in the intervention condition imagined the restaurant to have better service and ambience and serving tastier and fresher dishes. This study adds to the evidence suggesting the potential impact of menus in shaping consumers’ expectations of restaurants’ service quality, which in turn may affect how people perceive and assess their dining experience.
Type: lecture
Appears in Collections:BIO - Comunicações - Em Congressos Científicos Internacionais

Files in This Item:

File Description SizeFormat
primeira pag Menus.pdf192.62 kBAdobe PDFView/Open
FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Dspace Dspace
DSpace Software, version 1.6.2 Copyright © 2002-2008 MIT and Hewlett-Packard - Feedback
UEvora B-On Curriculum DeGois