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Title: Back to the same place of holidays: An analysis of European tourists’ preferences towards cultural tourism
Authors: Amaral, Rui
Editors: Kozak, Metin
Artal-Tur, Andreas
Kozak, Nazmi
Keywords: Cultural tourists
Issue Date: 6-Jun-2017
Publisher: Anatolia: An International Journal of Tourism and Hospitality Research and Technical University of Cartagena
Citation: Amaral, Rui; Serra, Jaime, "Back to the same place of holidays: An analysis of european tourists' preferences towards cultural tourism", in Proceedings Book of 9th World Conference for Graduate Research in Tourism Hospitality and Leisure, coord. of Metin Kozak; Andreas Artal-Tur and Nazmi Kozak, Cartagena, Spain, 2017, pp.18-24. ISBN: 978-605-65762-8-7.
Abstract: Cultural tourism remains one of European tourists’ main preference for travelling inside Europe (Kozak, 2002; Chaldler & Costello, 2012). Travel has long been as-sociated with cultural standards and levels, because a visitor who is motivated to explore, discover and learn about the attractions of a country or region exert an incalculable personal, social and professional investment. Although several studies have been conducted revisit intentions to sun and sand destinations (among oth-ers, Correia & Zins, 2015). Thus, limited focus has been given to investigating re-turn reasons based on cultural tourism preferences (Kastenholz et al, 2013). This study aims to identify the preferences of Europeans in their demand for cul-tural tourism in terms of revisit the previous place of holidays. Previous studies revealed that tourist preferences are associated with destination attributes, past visits and intention to revisit (Woodside & Lysonski, 1989, Decrop & Snelders, 2005; Li & Hudson, 2016). The attributes that explain the preferences of Europe-ans when intending to revisit the same place of holidays for cultural reasons will be identified. Findings are expected to provide European National Tourism Organ-isations and practitioners an amount of rich insights concerning the identification of return reasons towards cultural tourism preferences.
ISBN: 978-605-65762-8-7
Type: article
Appears in Collections:CIDEHUS - Artigos em Livros de Actas/Proceedings

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