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Browsing by Author César - Machado, Joana
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) | | 2012 | Brand mergers: examining consumers' responses to name and logo design | César - Machado, Joana; Vacas-de-Carvalho, Leonor; Costa, Patrício; Lencastre, Paulo |
| 22-May-2012 | Brand mergers: How attitudes influence consumer identity preferences | César - Machado, Joana; Vacas-de-Carvalho, Leonor; Lencastre, Paulo; Díonisio, Pedro |
| 27-Jan-2012 | Rebranding Mergers: How attitudes influence consumer choices? | César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, Patrício |
Showing results 1 to 3 of 3
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