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Browsing by Author Azar, Salim L.

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Issue DateTitleAuthor(s)
24-May-2016Analyzing consumer-based brand equity on Facebook: the impact of brand genderAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor
Mar-2019Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand loveMachado, Joana César; Vacas-de-Carvalho, Leonor; Azar, Salim L.; Andre, Ana Raquel; Santos, Barbara P.
2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactionsAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana
Feb-2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactionsAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana
May-2015Towards a typology of consumer–brand interactions on FacebookMachado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana
Showing results 1 to 5 of 5

 

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