Please use this identifier to cite or link to this item:

Title: Travel Agencies: From online channel conflict to multi-channel harmony
Authors: Salvado, Josefina
Ferreira, Ana
Costa, Carlos
Editors: Costa, Carlos
Silva, João Albino
Malta, Paula
Keywords: tourism distribution,
travel agencies
online channel,
multi-channel distribution.
Issue Date: 2012
Publisher: Revista Turismo e Desenvolvimento
Abstract: The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel. We suggest that TAs have to develop an innovative business model based on the online and offline complementary channels, in order to achieve a multi-channel harmony.
ISSN: 1645-9261
Type: article
Appears in Collections:CIDEHUS - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica
SOC - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica

Files in This Item:

File Description SizeFormat
FP-148.pdf1.11 MBAdobe PDFView/Open
FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Dspace Dspace
DSpace Software, version 1.6.2 Copyright © 2002-2008 MIT and Hewlett-Packard - Feedback
UEvora B-On Curriculum DeGois