Please use this identifier to cite or link to this item:
http://hdl.handle.net/10174/33971
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| Title: | Segmenting fitness centre clients |
| Authors: | Teixeira, Mário Coelho
Correia, Abel |
| Keywords: | sport management
fitness centre
marketing strategy
cluster analysis |
| Issue Date: | 2009 |
| Publisher: | Inderscience Enterprises Ltd. |
| Citation: | Teixeira, M., & Correia, A. (2009). Segmenting fitness centre clients. International Journal of Sport Management and Marketing, 5(4), 396-416. https://doi.org/10.1504/IJSMM.2009.023368 |
| Abstract: | This study segments the clients of fitness centres in the Portuguese island of Madeira based on cluster analysis. A questionnaire with 121 observations is used to examine the motivation profiles. The findings reveal that there are three segments in the data: the first is denominated as the ‘happy consumer’ segment. The second segment consists of the ‘unhappy consumers’ and the third are composed of the unmarried, unattached consumers. The managerial implications of the results are derived. |
| URI: | http://hdl.handle.net/10174/33971 |
| Type: | article |
| Appears in Collections: | CEFAGE - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica
DES - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica
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