Please use this identifier to cite or link to this item:
http://hdl.handle.net/10174/25290
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| Title: | Visual Effects of Logo on the Attentional Filter and Perception |
| Authors: | Murphy, Dana
Nadeau, John
Machado, Joana César
Vacas de Carvalho, Leonor
Ulrich, Tess |
| Keywords: | Brand Logo
Logo Design
Attention
Perception
Binocular Suppression |
| Issue Date: | Apr-2017 |
| Publisher: | Proceedings of the 12th Global Brand Conference |
| Citation: | Murphy, D., Nadeau, J., Machado, J., Vacas-de-Carvalho, L. & Ulrich, T. (2017). Proceedings of the 12th Global Brand Conference, Linnaeus University School of Business and Economics, Kalmar, Sweden, 26-28 April |
| Abstract: | The purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers. The propensity of elemental changes to break through the attentional filter is expected to provide insight into the decisions made about brand logo design to improve the likelihood that a logo can gain attention in a busy market or communication channel. |
| URI: | http://hdl.handle.net/10174/25290 |
| Type: | article |
| Appears in Collections: | GES - Artigos em Livros de Actas/Proceedings
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