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|Title: ||Yielding Tourists’ Preferences|
|Authors: ||Serra, Jaime|
Rodrigues, Paulo M. M.
|Issue Date: ||2015|
|Publisher: ||Emerald Group Publishing Limited|
|Citation: ||Serra, Jaime; Correia, Antónia; Rodrigues, Paulo M. M.Yielding Tourists’ Preferences, In Marketing Places and Spaces, 281-292, ISBN: 978-1-78441-940-0. United Kingdom: Emerald Group Publishing Limited, 2015.|
|Abstract: ||This chapter uses stated tourist preferences as a proxy of visitor yield measures, in
order to analyse and understand the yield potential of different markets’ preferences.
A literature review revealed that there is much progress to be made in terms of
discussion, consensus and stability of methodology for the measurement of visitor
yield. The aim of the visitor yield analysis, in the current chapter, is also to bring
another dimension into yield analysis and discussion, contributing with a new form of
measuring yield potential. Since the objective is to identify yield patterns based on
tourist preferences over a period of time, dynamics may be captured from the
fluctuation patterns, or expressed as volatility of visitor yield and length of stay
throughout the years. Destination management organisations and tourist companies
may potentially adopt this visitor yield matrix in order to support future strategic
|Other Identifiers: ||978-1-78441-940-0|
|Appears in Collections:||CIDEHUS - Publicações - Capítulos de Livros|
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