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Title: Neuroeconomics: Decisions in Extreme Situations
Authors: Caleiro, António
Keywords: Elections
Issue Date: Jan-2015
Citation: Neto, José Chavaglia; Filipe, José António; Ferreira, Manuel Alberto M.; Caleiro, António (2015), "Neuroeconomics: Decisions in Extreme Situations", EC Business Management, 1: 1, January, 14-21.
Abstract: The role of the electorate has been confirmed as fundamental to the development of democratic countries. However, governments and large corporations have increasingly intervened in the decision-making capacity of the voters who are now seen as “customers”. This is the starting point for this article that will discuss the power of external influence in the decision-making process of the act the polling day and the importance of the context effect in the decision-making process of individuals.
Type: article
Appears in Collections:CEFAGE - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica
ECN - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica

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