Science Communication: Pitch your PhD

Abstract

This ebook is dedicated to the art and practice of science communication in contemporary academia. Developed within the framework of the EU GREEN Alliance, it explores why and how research must be communicated beyond academic circles, emphasizing clarity, narrative, and engagement as es- sential skills for today’s researchers. The chapters guide readers through the construction of impactful research stories, the mastery of verbal and non- verbal delivery, and the strategic use of visual aids and recorded pres- entations.

A highlight of the book is the inclusion of twelve recorded presentations by doctoral students from the University of Évora, produced for the inaugural edition of the EU GREEN “3-Minute Fame” competition in 2025. These cases illustrate how young researchers transformed complex projects into con- cise, accessible, and compelling narratives under the strict three-minute format. They serve as practical examples for reflection, inspiration, and empirical analysis, demonstrating how science communication can enrich public dialogue, strengthen trust, and build bridges between research and society. This ebook is therefore both a practical manual and a repository of exam- ples, designed to support doctoral candidates, early-career researchers, and educators in fostering communication that is socially robust and aligned with the needs of the communities science serves.