Cross Media Arts: Creative Assemblages for Social Impact — The Case of Five Centuries, Fifty Years: An Evocation of the University of Évora

Abstract

This paper analyses Five Centuries, Fifty Years: An Evocation of the University of Evora (2024) as a case study in Cross Media Arts, highlighting how interdisciplinary artistic assemblages foster educational, cultural, and social impact. Combining video mapping, music, theatre, architecture, and digital design, the project transformed the Main Cloister of the Colegio do Espírito Santo into an immersive environment celebrating heritage and collaboration. Grounded in theories of media convergence, relational aesthetics, and participatory art, it examines implications for creative education and sustainable practice, showing how experiential learning and environmentally responsible strategies position universities as hubs for innovation and social engagement.