http://hdl.handle.net/10174/1001 Fri, 12 Jun 2026 16:46:05 GMT 2026-06-12T16:46:05Z http://hdl.handle.net/10174/42180 Title: Strategic communication for youth awareness during a Covid-19 outbreak: when the target becomes the creator Authors: Oliveira, Hernâni Abstract: During Covid-19 pandemic, a communication campaign promoted by a municipality in Portugal was unable to modify the risk behaviour of teenagers in schools. With the increase in safety rules, the exhaustion of teenagers gave way to revolt and disrespect - students started to remain at the school gates without masks and sharing cigarettes among themselves. The “Every Day Counts” campaign was developed to fix the extremely top-down orientation of the first campaign and to increase the impact of target-oriented communication via local government. Based on a Manifesto to other schools, the students with deviant behaviours were invited to cocreate this new initiative. Three complementary products were developed: an animated film; a set of physical billboards distributed throughout the city; and a collection of bracelets that the participants used to promote the campaign. The materials were shared by 80 schools and 7 of them asked for help to replicate the same participatory methodology with their students. Furthermore, reports of deviant behaviour at the municipal school became residual. Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/10174/42180 2025-01-01T00:00:00Z http://hdl.handle.net/10174/42179 Title: AI and Marketing: Bridging the Gap Through a Game-based Tool Among Higher Education Students Authors: Oliveira, Hernâni Abstract: Artificial Intelligence has a very important impact on a company’s marketing strategy. From personalization, decision-making or content development, there are several value-creation instruments that can increase the notoriety of a brand. However, literature shows that Higher Education students do not fully understand the opportunities and threats that AI applied to Marketing has on their future jobs. This paper describes the conceptualization and validation of a game-based tool to promote knowledge about AI applied to marketing. Aimed at Higher Education Students who are about to enter the job market, this solution was designed to increase users’ critical sense of the opportunities and dangers of using automatic technologies. Four co-creation sessions were organized using a Design Thinking approach to increase participation and creativity of all participants. Trailblazer AI, a prototype of a boardgame with 300 questions, was produced in the following categories: AI Marketing Fundamentals; Tools and Platforms; Ethics and Privacy; Metrics and Analysis; Case Studies and Success Stories; and AI Powered Content Creation. The prototype was validated with a different group of 25 students. The results suggest that game-based tools developed with students in co creation environments can promote motivation and knowledge in AI applied to Marketing. About 92,00% of the respondents consider it as a good tool to promote knowledge about AI, and 72,00% of the students are revealed to be motivated to play the game in recreative contexts. Sun, 27 Jul 2025 23:00:00 GMT http://hdl.handle.net/10174/42179 2025-07-27T23:00:00Z http://hdl.handle.net/10174/42178 Title: Research protocol for BootStRaP assessment phase: A nine-nation study on boosting societal adaptation and mental health in a rapidly digitalising, post-pandemic Europe Authors: Oliveira, Hernâni Abstract: Background: There is increasing global concern about the harms associated with problematic usage of the internet (PUI) affecting young people. Various risk factors have been proposed, but there is a scarcity of reliable evidence on the extent of the problem, who is most at risk of developing PUI and why, and how best to tackle it. Objectives: BootStRaP (ISRCTN59576080) is a five-year multinational research programme designed to boost young people's health and resilience by determining, through prospective longitudinal assessment, the risk factors associated with PUI and its health economic impact and designing and testing preventative selfmanagement interventions tailored to individual risk factors. Methods: This paper describes the first phase of the project (i.e., Cohort 1). A sample of over 2500 schoolchildren aged 12–16 years was recruited across nine European countries. They were prospectively monitored over a 6- month period using a dedicated smartphone application (BootstrApp), through which their internet use habits, health and wellbeing were measured. Young people were involved in the co-design of aspects of the protocol including the recruitment plan and elements of the app design. The components of the assessment battery were chosen to investigate specific individual, clinical, cognitive and environmental risk determinants as defined a priori in an evidence-based logic-model. Participants were assessed using a combination of standardised demographic and clinical questionnaires, ambulatory assessment techniques, cognitive testing and passive digital monitoring. Multimodal data is analysed according to machine learning and structured equation modelling. Expected outcomes: Our findings will contribute toward A) developing algorithms for predicting individuals at risk for PUI, B) identifying actionable variables for application to subjects as interventions for testing in the second phase of the project, C) validating risk hypotheses stated in the logic model of PUI including the interplay between predisposing risk factors (e.g., impulsivity, compulsivity), affective and cognitive processes (e.g., rewardrelated attentional biases), and executive functions (e.g., inhibitory control), D) calculating the health economic cost and impact of PUI in young people across Europe. Fri, 19 Dec 2025 00:00:00 GMT http://hdl.handle.net/10174/42178 2025-12-19T00:00:00Z http://hdl.handle.net/10174/40557 Title: Perspectives and Realities of Disengagement Among Younger Generation Y and Z Workers in Contemporary Work Dynamics Authors: Saraiva, Margarida; Nogueiro, Teresa Abstract: The disengagement of younger workers, particularly from Generations Y and Z, is a growing concern in contemporary organizational environments. This study analyzes the factors influencing disengagement and the organizational strategies that can reduce its impact. A literature review was conducted, covering studies published between 2014 and 2024, with the selection of publications based on relevance, indexing, and thematic alignment. The findings indicate that disengagement results from a combination of factors. Firstly, job demand factors were identified, such as the misalignment between well-being policies and employee needs, excessive workloads, the absence of remote work and flexible schedules, challenges associated with digitalization and new technologies, economic insecurity, job instability, and frequent organizational changes. Secondly, job resource factors were also highlighted, including inadequate leadership, ineffective communication, limited professional development opportunities, and poorly structured evaluation and reward systems. These findings align with the Job Demands-Resources (JD-R) Model. In addition, psychological factors were observed, namely, a lack of autonomy, experiences of injustice and inequality in the workplace, misalignment between personal values and organizational culture, and the presence of hostile or toxic environments, which correspond to the theoretical assumptions of the Self-Determination Theory (SDT).To address disengagement, organizations should implement organizational strategies, such as physical and mental well-being programs, encourage regular breaks, promote healthy lifestyle campaigns, provide psychological support, and create ergonomic work environments. Additionally, they should foster professional growth through continuous training, mentoring, and transparent recognition and reward systems. Organizational communication must be open and effective, ensuring transparency and active employee participation. The adoption of remote work policies and flexible schedules, along with investments in technology and collaboration tools, also helps maintain engagement. These strategies promote employee satisfaction, motivation, and organizational commitment among workers, particularly those from Generations Y and Z, so organizations must adapt to the evolving expectations of the workforce to prevent long-term negative effects, such as decreased productivity and higher turnover, compromising their competitiveness and sustainability. Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/10174/40557 2025-01-01T00:00:00Z