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Browsing by Author Costa, Patrício
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) | | 4-Jun-2013 | ”Brand logo design: Examining consumer response to figurativeness” | Cesar - Machado, Joana; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, Patrício |
| 2015 | Brand logo design: examining consumer response to naturalness | Machado, Joana Machado; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, Patrício |
| 2012 | Brand mergers: examining consumers' responses to name and logo design | César - Machado, Joana; Vacas-de-Carvalho, Leonor; Costa, Patrício; Lencastre, Paulo |
| May-2018 | Design, personality traits and consumer responses to brand logos | Machado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício |
| Apr-2024 | How do name and logo organicity influence cognitive responses? Analysing neural and psychological evidence | Lencastre, Paulo; Machado, Joana César; Martins, Carla; Costa, Patrício; Vacas-de-Carvalho, Leonor |
| 3-Jun-2014 | Logo design: examining consumer response to figurativeness across cultures | Machado, Joana César; Vacas de Carvalho, Leonor; Torres, Anna; Van de Velden, Michel; Costa, Patrício |
| 27-Jan-2012 | Rebranding Mergers: How attitudes influence consumer choices? | César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, Patrício |
| 13-May-2019 | Same design, same response? Investigating natural designs in international logos | Torres, Anna; Machado, Joana César; Vacas de Carvalho, Leonor; van de Velden, Michel; Costa, Patrício |
| Sep-2018 | The impact of naturalness on affective response to logo design: A cross-national study | Machado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício |
Showing results 1 to 9 of 9
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