http://hdl.handle.net/10174/668 Mon, 23 Mar 2026 10:45:54 GMT 2026-03-23T10:45:54Z http://hdl.handle.net/10174/34593 Title: Craft Academy : Design of an e-learning solution for the handicrafts' industries preservation Authors: Martins, Nuno; Pereira, Leonardo; Brandão, Daniel; Raposo, Daniel; Neves, João; Silva, José Editors: Rocha, Álvaro; Gonçalves, Ramiro; Peñalves, Francisco; Ramiro, José Abstract: The study presented in this paper consisted in the development of a prototype for an online e-learning platform, with the aim of contributing to the preservation of the material and cultural heritage of Portuguese craft industries. More specifically, through the creation of a technological solution that helps access and pass on the ancestral knowledge of handicraft to younger generations. The research focused on the Design field using methodologies and concepts related with user experience design (UX Design) and user interface design (UI Design), namely addressing crucial steps such as the creation of personas, information architecture, user flows, wireframes, visual identity and style guides. The research's outcome culminated in the creation of a high-fidelity prototype and the performance of usability tests to evaluate and validate the designed solution. The results demonstrated the efficiency of the designed interface and the potential interest of the target audience: young people and more specifically arts and design students. Fri, 01 Jan 2021 00:00:00 GMT http://hdl.handle.net/10174/34593 2021-01-01T00:00:00Z http://hdl.handle.net/10174/34401 Title: Innovation in Traditional Productive Sectors - Visual Curation in Design Authors: Silva, José; Raposo, Daniel; Neves, João; Ribeiro, Rogério; Marto, Isabel; Silva, Fernando Editors: Rebelo, Francisco Abstract: The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, and innovation in traditional productive sectors) was a project conducted by an international consortium composed by Portuguese and Spanish Institutions. The research presented is based on specific implementation of a strategy for the development of solutions within the scope of Design from the ESART partner within the REINOVA methodology. The discussion sessions that included the display of visual boards to the micro-entrepreneurs summarized the results of the image diagnosis and positively influenced the consumption context of some of the products previously idealized, namely the target audience, as well as the doses and form of presentation/communication of the product. The incentive programs for micro-companies must consider the volume of information that entrepreneurs need to address regularly, avoiding entropy in communication with small organisations. Wed, 01 Jan 2020 00:00:00 GMT http://hdl.handle.net/10174/34401 2020-01-01T00:00:00Z http://hdl.handle.net/10174/34315 Title: The Potential of Narrative Devices in a Video Promoting the Use of an Ambarscience Didactic Toy in Classrooms Authors: Brandão, Daniel; Silva, Bruno; Martins, Nuno; Raposo, Daniel; Neves, João; Silva, José Editors: Martins, Daniel; Neves, João; Silva, José; Castilho, Luisa; Dias, Rui Abstract: This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is something, according to our study, unprecedented in this type of toys. We aimed to understand the relevance of using nonlinear narrative structure in this type of videos and how the used of flashback and flashforward narrative devices would help in enlightening the learning potential of the toy. For Albino (Albino 2013) babies since birth are highly predisposed to learn and their brain naturally absorbs all the information of new life, this is not optional, it is a human condition. According to the same author, since children are born they are constantly absorbing information and learning, it is up to adults to promote their learning and the development of many of their abilities. Didactic and educational toys are a good support in this training, helping them to develop all their skills in the development of imagination, memory, concentration and visual perception. In this paper, after an introduction to the contextual and theoretical framework, we briefly present the empirical methodology adopted in the practical project, which involved all the fieldwork developed in the toys company, the enquiries for selecting the product to study and promote, the different video creative and production stages; and the test and analyzes of reactions to the video prototype. Wed, 01 Jan 2020 00:00:00 GMT http://hdl.handle.net/10174/34315 2020-01-01T00:00:00Z http://hdl.handle.net/10174/34311 Title: Visual Diagnostic Strategy Authors: Silva, José; Neves, João; Martins, Daniel Editors: Martins, Daniel; Farinha, Luis Abstract: The following article focuses on the development of a visual exploratory study in the form of a diagnostic, tested in a learning experience to support the development of the final project. A project developed in the field of visual communication design, degree of Visual Communication Design and Audiovisual Production of the School of Applied Arts, Castelo Branco Polytechnic Institute, Portugal. The visual diagnostic exploratory study, involving several phases of information gathering, was conducted by the students within the scope of the Curricular Unit of Research Design, of the curricular year of 2018/19. The introduction of the visual diagnostic exploratory study provided new solutions to the visual communication level of a product or service in the final degree project. From its application, it resulted in a greater solidity in the arguments of the solutions proposed by the students; however, there were observed gaps in the understanding of the perspective of the consumer in the phase of mapping the archetypes and creation of narratives in the customer journey. Wed, 01 Jan 2020 00:00:00 GMT http://hdl.handle.net/10174/34311 2020-01-01T00:00:00Z