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Browsing by Author Vacas-de-Carvalho, Leonor
Showing results 1 to 12 of 12
| Issue Date | Title | Author(s) | | 24-May-2016 | Analyzing consumer-based brand equity on Facebook: the impact of brand gender | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor |
| Mar-2019 | Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love | Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, Salim L.; Andre, Ana Raquel; Santos, Barbara P. |
| 4-Jun-2013 | ”Brand logo design: Examining consumer response to figurativeness” | Cesar - Machado, Joana; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, Patrício |
| 2015 | Brand logo design: examining consumer response to naturalness | Machado, Joana Machado; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, Patrício |
| 2012 | Brand mergers: examining consumers' responses to name and logo design | César - Machado, Joana; Vacas-de-Carvalho, Leonor; Costa, Patrício; Lencastre, Paulo |
| 22-May-2012 | Brand mergers: How attitudes influence consumer identity preferences | César - Machado, Joana; Vacas-de-Carvalho, Leonor; Lencastre, Paulo; Díonisio, Pedro |
| Mar-2020 | Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects | Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, Joana Cesar |
| 2022 | Digitalization and Small Retailers: New Opportunities – Case Study: Livramento Municipal Market | Xara-Brasil, Duarte; Vacas-de-Carvalho, Leonor |
| 2016 | Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana |
| Feb-2016 | Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana |
| 27-Jan-2012 | Rebranding Mergers: How attitudes influence consumer choices? | César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, Patrício |
| May-2015 | Towards a typology of consumer–brand interactions on Facebook | Machado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana |
Showing results 1 to 12 of 12
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