Repositorio Digital de Publicacoes Cientificas da Universidade de Evora /

Browsing by Author Azar, Salim L.

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:   
Sort by: In order: Results/Page Authors/Record:
Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
24-May-2016Analyzing consumer-based brand equity on Facebook: the impact of brand genderAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor
Mar-2019Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand loveMachado, Joana César; Vacas-de-Carvalho, Leonor; Azar, Salim L.; Andre, Ana Raquel; Santos, Barbara P.
Mar-2020Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effectsVacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, Joana Cesar
2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactionsAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana
Feb-2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactionsAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana
May-2015Towards a typology of consumer–brand interactions on FacebookMachado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana
Showing results 1 to 6 of 6

 

Dspace Dspace
DSpace Software, version 1.6.2 Copyright © 2002-2008 MIT and Hewlett-Packard - Feedback
UEvora B-On Curriculum DeGois