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Browsing by Author Xara-Brasil, Duarte

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Issue DateTitleAuthor(s)
2015Do Private Labels Build Retailer Brand Equity? An Empirical ApproachXara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia
2011Marcas de distribuição: perspectivas de evoluçãoXara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia
Nov-2011Retailers brand management: marketing management and retailer brand equityXara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia
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